Discover the differences between PPC and PPR advertising models. Which one is right for your business? Learn more about pay-per-click and pay-per-result here.
Pay-per-click (PPC) and pay-per-result (PPR) are two common online advertising models businesses use to promote their products or services. PPC is the traditional method of online advertising, while PPR is a newer model that promises to deliver better results. In this article, we’ll compare these two models and explore whether PPR could become the new normal.
PPC vs. PPR: What’s the difference?
PPC advertising involves paying for each click on an ad. In other words, businesses pay for each person who clicks on their ad and visits their website. The cost per click can vary depending on the keyword or phrase that the ad is targeting, the competition for that keyword or phrase, and other factors.
On the other hand, PPR advertising is a performance-based model where businesses only pay for actual results, such as a sale or a lead. This means that businesses only pay for the outcome they want, rather than just for the ad itself. PPR advertising can be more cost-effective because businesses are only paying for results that directly contribute to their bottom line.
Companies that use the PPR model
PPR advertising is still a relatively new concept, but there are already several companies that offer this model. For example, LeadGiant is a pay-per-call advertising platform that specializes in generating high-quality leads for businesses. Another company, AdGooroo, offers a pay-per-click search advertising platform that allows businesses to bid on keywords and only pay for clicks that result in a conversion.
Integrating the PPR Model into your advertising strategy
If you’re interested in using the PPR model for your advertising, there are a few things you can do to integrate it into your current strategy. First, you’ll need to identify the specific actions that you want to pay for, such as a sale, a lead, or a download. Then, you’ll need to set up tracking and attribution models to ensure you’re only paying for legitimate results.
You can also consider partnering with a PPR advertising platform or network to help you manage your campaigns. These platforms can help you identify the best keywords and demographics to target, and they can also provide you with real-time analytics and reporting to help you measure the effectiveness of your campaigns.
Will PPR become the new normal?
So, will PPR advertising become the new normal? While it’s still too early to say, there are certainly advantages to this model that make it appealing to businesses. However, there are also some challenges that need to be overcome, such as setting up accurate tracking and attribution models to ensure that companies are only paying for legitimate results.
Conclusion
PPC and PPR advertising are two different models of online advertising that offer different advantages and disadvantages. While PPC advertising is the traditional method of online advertising, PPR advertising promises to be more cost-effective and more targeted. As businesses continue to look for more effective ways to advertise online, it’s possible that PPR advertising could become the new normal. What do you think? Share your thoughts in the comments below.
